Getting the right Domain Names
When new customers come to Grosvenor Media we spend time researching a variety of domain names to see what is available. We usually begin with variations of the company or clients name and encourage the registration of additional domain names. These usually include generic names to describe the customer’s activities and versions of the names with and without hyphens.
This pre-emptive strike is a cost-effective way of both protecting your identity and increasing the chances of web users guessing your website name. We will be happy to register any name you feel suitable, on your behalf.
- A good name is valuable in the same way as a car number plate can be.
- The name is an asset on your books.
- A special name will enhance the image of your organisation.
- The name may be used as an ‘umbrella’ to host sites for specific projects, subsidiaries or associates.
- Having your own domain name provides flexibility to change providers in the future without having to change website or e-mail addresses.
- An appropriate name can increase visits because it can be remembered easily, or even guessed by users.
- It prevents others from hijacking your brand identity.